Focusing on the acquisition and consolidation of e-commerce brands, Audacia targets companies with high potential active in niche markets to support their growth and development. This method is both unique and promising for investing in e-commerce.
Leveraging the private equity expertise of founder and CEO, Alexandre Bonvin, we offer a guide to investing in e-commerce, covering the steps that form the foundation of the Audacia business model. Who knows.. This e-commerce investment guide might inspire some entrepreneurs!
What are our acquisition criteria for investing in e-commerce? How to reduce costs and time-consuming administrative tasks while focusing on brand development? Why adopt this business model? In the following points, we explain how to create digital acquisition opportunities that contribute to the success of a private investment company.
1. Establishing E-commerce Site Acquisition Criteria
In addition to focusing on promising online commerce companies active in niche and fragmented markets, Audacia also invests in brands with a strong Unique Selling Proposition, whose marketing, strategic, operational, and commercial methods can be optimized.
For Audacia, investing in e-commerce also means betting on brands that represent long-term viable “megatrends” and whose business model is scalable. Targets should also have a loyal customer base and international growth potential, with development in markets other than their origin being one of the company support objectives.
The financial health of the company with which there is an acquisition opportunity must also be evaluated. Healthy margins being a main acquisition criterion, it’s about finding a good balance between the company’s profitability and its acquisition costs.
To create investment opportunities in e-commerce, it is therefore necessary to establish precise acquisition criteria for e-commerce sites that will best define potential targets. Examples of acquisitions at Audacia? A competitor active in the same field as one of the portfolio brands or a company operating in a market to explore or develop.
2. Reducing Costs
Investing in e-commerce and bringing together several brands under one roof allows for cost reduction. This is why we have established centralized services for various sectors: logistics, finance and accounting, and IT development. This not only achieves economies of scale, in financial, ecological, and practical terms, but also promotes inter-company synergies and resource sharing.
Reducing costs also means negotiating better pricing conditions with suppliers and service providers. The higher the volume of orders or services, the more costs can be reduced and shared. Ultimately, cost reduction involves rationalizing product lines to focus on products or services with a higher margin (or premium products).
3. Minimizing Administrative Tasks
At Audacia, the manager of each company is freed from time-consuming administrative tasks to focus solely on the development and performance of their brand. Almost all administrative tasks are indeed performed by a dedicated team specialized in human resources, accounting, finance, and other administrative areas.
For even greater efficiency, it is advisable to automate repetitive tasks using software solutions and to create a centralized management system to better manage several group brands at the administrative level.
Investing in e-commerce and grouping brands into a single portfolio allows teams to focus on brand development at strategic and operational levels while leaving the burden of time-consuming tasks to specialized cross-functional teams.
4. Focusing on Brand Development
Relieved from administrative tasks, the managers of acquired brands invest efforts, time, and financial resources during customer acquisition, retention, and loyalty phases to stand out from the competition. With a history behind each brand, maintaining a strong online presence across multiple channels is essential in the volatile world of e-commerce where the market is constantly evolving, as evidenced by changing consumer habits.
At Audacia, we encourage innovation within the portfolio brands. Teams focus fully on the development of products or services and new market trends. Concurrently, they work on consolidating the brand’s leadership status in active markets and aim for expansion into new markets.
This way of investing in e-commerce allows brand managers to fully focus on the development and performance of a business. They are relieved of tedious tasks, especially in administrative terms.
5. Why This Business Model?
This business model of acquiring and consolidating online companies, whether offering products or services, helps reveal the full potential of a brand by integrating it into an e-commerce group and supporting its development.
Investing in e-commerce following a strategy like Audacia’s allows among other things:
– Accelerating market entry and product diversification.
– A rapid scaling and expansion thanks to the pooling of skills and exploitation of existing commercial and operational structures that have proven successful.
– Creating value by optimizing and integrating underperforming brands when operating individually.
The goal of investing in e-commerce in the manner of Audacia is to create a synergistic ecosystem where each brand can benefit from shared resources while maintaining its unique identity and customer base. This model is not only effective but also allows us to unleash the hidden potential of brands that might otherwise be limited by their independent operations.
The digital sector is rich in e-commerce site acquisition opportunities, offering clear growth potentials. E-commerce will continue to shape the future of retail, leading to new market trends and consumer habits that enable (and require!), among other things, constant innovation and adaptation.
Content, Communication & RP at Audacia Group
With a bachelor’s and master’s degree in linguistics and communication, Adrien has had the opportunity to work as a redactor, freelance journalist and web journalist. He’s now Content, Communication and RP Manager at Audacia Group, where he writes content and manages communication for both the Group and some acquired brands.