{"id":834,"date":"2021-03-08T08:38:55","date_gmt":"2021-03-08T08:38:55","guid":{"rendered":"https:\/\/www.audacia.co\/?p=834"},"modified":"2022-10-31T12:48:55","modified_gmt":"2022-10-31T12:48:55","slug":"comment-simplanter-dans-le-commerce-le-cas-daudacia-group","status":"publish","type":"post","link":"https:\/\/www.audacia.co\/fr\/blog\/comment-simplanter-dans-le-commerce-le-cas-daudacia-group\/","title":{"rendered":"Comment s\u2019implanter dans l\u2019e-commerce: le cas d\u2019Audacia Group"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">De nos jours, le commerce en ligne a le vent en poupe tant au niveau mondial qu\u2019en Suisse. La pand\u00e9mie de Covid-19 n\u2019a fait que d\u2019accentuer cette tendance. <span style=\"color: #3a1def;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.audacia.co\/fr\/blog\/alexandre-bonvin-cest-sans-doute-mon-esprit-curieux-qui-ma-pousse-a-me-lancer-dans-lentrepreneuriat\/\" target=\"_blank\" rel=\"noopener\">Alexandre Bonvin<\/a><\/span>, le fondateur et CEO d\u2019Audacia Group, raconte son arriv\u00e9e dans le e-commerce et la gestion d\u2019une activit\u00e9 dans un secteur en pleine \u00e9volution.<\/p>\n<p style=\"text-align: justify;\"><em>Vous pouvez \u00e9couter<\/em> <span style=\"text-decoration: underline; color: #3a1def;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/open.spotify.com\/episode\/1lodq1rWjrSwtNoCKvSFfP?si=uUTuchhOS1-NfcNwmHXwPw\" target=\"_blank\" rel=\"nofollow noopener\">le podcast \u00e0 ce sujet<\/a><\/span> <em>sur la cha\u00eene B.O.L.D d\u2019Audacia.<\/em><\/p>\n<h2 style=\"text-align: justify;\">Une explosion en Suisse<\/h2>\n<p style=\"text-align: justify;\">D\u00e9j\u00e0 une tendance mondiale avant la pand\u00e9mie, l\u2019e-commerce a profit\u00e9 de la situation sanitaire pour exploser. En Suisse, les achats en ligne ont augment\u00e9 de 8% en 2019 et <span style=\"text-decoration: underline; color: #3a1def;\"><span style=\"text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.ictjournal.ch\/etudes\/2020-07-02\/le-commerce-en-ligne-pourrait-augmenter-de-30-en-suisse-en-2020\" target=\"_blank\" rel=\"nofollow noopener\">les experts tablent sur une augmentation<\/a><\/span><\/span> comprise entre 22 et 30% pour l\u2019ann\u00e9e 2020. Selon <span style=\"text-decoration: underline; color: #3a1def;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"http:\/\/www.lemanbleu.ch\/fr\/News\/La-Suisse-championne-du-commerce-en-ligne.html\" target=\"_blank\" rel=\"nofollow noopener\">une r\u00e9cente enqu\u00eate d\u2019un programme de l\u2019ONU<\/a><\/span>, la Suisse est m\u00eame championne du monde du commerce en ligne. Pour \u00e9tablir ce classement, l\u2019\u00e9tude a pris en compte diff\u00e9rents crit\u00e8res comme le taux d\u2019acc\u00e8s \u00e0 une connexion internet, la bancarisation, la fiabilit\u00e9 et la s\u00e9curit\u00e9 des boutiques en ligne ou encore le service de livraison.<\/p>\n<h2 style=\"text-align: justify;\">De l\u2019immobilier \u00e0 l\u2019e-commerce<\/h2>\n<p style=\"text-align: justify;\">Alexandre Bonvin, entrepreneur et fondateur de l\u2019entreprise valaisanne Audacia Group est arriv\u00e9 dans l\u2019e-commerce un peu par hasard: \u201cJe travaillais en Private Equity pour notre family office quand j\u2019ai eu connaissance, en 2018, de la mise en vente de <span style=\"text-decoration: underline; color: #3a1def;\"><span style=\"text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.kisskiss.ch\/\" target=\"_blank\" rel=\"nofollow noopener\">KissKiss.ch<\/a><\/span><\/span>, un commerce de sextoys en ligne.\u201d Constituant un march\u00e9 de niche sans grande concurrence, il a ainsi d\u00e9cid\u00e9 de racheter la soci\u00e9t\u00e9 qui sera d\u2019ailleurs la premi\u00e8re du portefeuille d\u2019Audacia.<br \/>\nLe secteur du e-commerce est un march\u00e9 loin d\u2019\u00eatre mature selon Alexandre Bonvin: \u201cL\u2019id\u00e9e est d\u2019identifier des petits sites qui sont leaders dans leur march\u00e9 en Suisse pour les reprendre, les aider \u00e0 grandir et \u00e0 d\u00e9velopper leur rayonnement international.\u201d L\u2019entrepreneur, qui compte d\u00e9sormais plusieurs soci\u00e9t\u00e9s de commerce en ligne regroup\u00e9es sous la houlette d\u2019Audacia, a ainsi fait du e-commerce sa passion: \u201cJ\u2019apprends continuellement dans cette industrie qui est en constante \u00e9volution, je trouve \u00e9galement tr\u00e8s int\u00e9ressant de prendre des d\u00e9cisions rapides et sens\u00e9es en se basant sur des data.\u201d<\/p>\n<blockquote>\n<h6 style=\"text-align: center;\"><span style=\"color: #000080;\">\u00ab\u00a0Je suis toujours \u00e0 la recherche de nouvelles PME \u00e0 acqu\u00e9rir en Suisse ou \u00e0 l\u2019\u00e9tranger afin de les accompagner dans leur croissance et de d\u00e9velopper leur ouverture \u00e0 l\u2019international.\u00a0\u00bb<\/span><\/h6>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\">Alexandre Bonvin, CEO d&rsquo;Audacia Group<\/span><\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\">Viser un march\u00e9 de niche<\/h2>\n<p style=\"text-align: justify;\">En rachetant des sites de vente en ligne de jouets pour adultes comme KissKiss.ch ou d\u2019autocollants personnalisables comme <span style=\"text-decoration: underline; color: #3a1def;\"><span style=\"text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.stickerkid.ch\/ch_fr\/etiquettes-personnalisees\/etiquettes-pour-objets.html?gclid=Cj0KCQiA-aGCBhCwARIsAHDl5x-rn9KSeLf8B7jwGx_N33OhIoiAHoiWPX8ZZSJmLfrXSReyahWcBSQaAryLEALw_wcB\" target=\"_blank\" rel=\"nofollow noopener\">Stickerkid<\/a><\/span><\/span> et <span style=\"text-decoration: underline; color: #3a1def;\"><span style=\"text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.stickeryeti.ch\/ch_fr\/stickers-autocollants-personnalises-suisse?gclid=Cj0KCQiA-aGCBhCwARIsAHDl5x_APwVKuzV0CS9qKzoiEQAXV_b-f02s6QAreXiWYTQdsM_BOqi94FgaAh6WEALw_wcB\" target=\"_blank\" rel=\"nofollow noopener\">Stickeryeti<\/a><\/span><\/span>, Alexandre Bonvin ne laisse rien au hasard en termes de choix d\u2019acquisition. \u201cSi je devais donner un conseil, je sugg\u00e9rerais de racheter une soci\u00e9t\u00e9 dans un secteur que l\u2019on conna\u00eet et que l\u2019on appr\u00e9cie, cela sera toujours plus simple\u201d, explique le fondateur d\u2019Audacia Group. \u201cDe plus, il est n\u00e9cessaire de se focaliser sur un march\u00e9 de niche qui permettrait d\u2019\u00e9viter la concurrence de grosses marques, de tester davantage de choses et d\u2019avoir une marge de man\u0153uvre plus importante. Il faut \u00e9galement s\u2019orienter sur du Business to consumer (de l\u2019entreprise aux particuliers) afin de contr\u00f4ler toute la cha\u00eene de valeur\u201d.<\/p>\n<h2 style=\"text-align: justify;\">Du \u201cPlug and Play\u201d pour les prochains rachats<\/h2>\n<p style=\"text-align: justify;\">La structure d\u2019Audacia Group repose sur plusieurs d\u00e9partements d\u2019une importance capitale &#8211; le management op\u00e9rationnel et le back office, l\u2019IT, le marketing ainsi que le service client &#8211; qui sont \u00e9galement des piliers du e-commerce. \u201cDans ces secteurs, j\u2019ai engag\u00e9 des top talents qui montent leurs \u00e9quipes et aident les diff\u00e9rentes soci\u00e9t\u00e9s dans le but de faire d\u2019Audacia Group un p\u00f4le de comp\u00e9tence en e-commerce. Nous sommes dor\u00e9navant pr\u00eats \u00e0 acqu\u00e9rir n\u2019importe quel type de commerce en ligne et de les int\u00e9grer \u00e0 notre structure pour qu\u2019ils b\u00e9n\u00e9ficient des syst\u00e8mes mis en place en interne\u201d, se r\u00e9jouit Alexandre Bonvin. De quoi pr\u00e9sager de belles perspectives pour Audacia: \u201cJe suis toujours \u00e0 la recherche de nouvelles PME \u00e0 acqu\u00e9rir en Suisse ou \u00e0 l\u2019\u00e9tranger afin de les accompagner dans leur croissance et de d\u00e9velopper leur ouverture \u00e0 l\u2019international.\u201d<\/p>\n<p style=\"text-align: justify;\">Retrouvez \u00e9galement <span style=\"text-decoration: underline; color: #3a1def;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.audacia.co\/fr\/blog\/alexandre-bonvin-cest-sans-doute-mon-esprit-curieux-qui-ma-pousse-a-me-lancer-dans-lentrepreneuriat\/\" target=\"_blank\" rel=\"noopener\">une interview compl\u00e8te<\/a><\/span> d&rsquo;Alexandre Bonvin \u00e0 propos de sa carri\u00e8re, ses projets et ses motivations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandre Bonvin, CEO d&rsquo;Audacia Group, raconte comment il s&rsquo;est implant\u00e9 dans l&rsquo;e-commerce: un secteur en pleine expansion et en constante \u00e9volution.<\/p>\n","protected":false},"author":3,"featured_media":851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[31,33,32,52],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital","category-e-commerce","category-podcast-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment s\u2019implanter dans l\u2019e-commerce: le cas d\u2019Audacia Group<\/title>\n<meta name=\"description\" content=\"Alexandre Bonvin, CEO d&#039;Audacia Group, raconte comment il s&#039;est implant\u00e9 dans l&#039;e-commerce: un secteur en pleine expansion et en constante \u00e9volution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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