{"id":5841,"date":"2024-04-12T08:06:41","date_gmt":"2024-04-12T08:06:41","guid":{"rendered":"https:\/\/www.audacia.co\/?p=5841"},"modified":"2024-04-12T08:06:41","modified_gmt":"2024-04-12T08:06:41","slug":"audacia-exemples-investissements-ecommerce-reussis","status":"publish","type":"post","link":"https:\/\/www.audacia.co\/fr\/blog\/audacia-exemples-investissements-ecommerce-reussis\/","title":{"rendered":"KissKiss & co. : exemples d\u2019investissements e-commerce r\u00e9ussis"},"content":{"rendered":"

 <\/p>\n

 <\/p>\n

KissKiss<\/a><\/span><\/span>, premi\u00e8re marque acquise par le groupe Audacia en 2018, Stickerkid<\/a><\/span><\/span> et Stickeryeti<\/a><\/span><\/span>, reprises en 2019, sont des exemples d\u2019investissement et d\u2019accompagnement e-commerce r\u00e9ussis<\/strong>. Sp\u00e9cialis\u00e9es respectivement dans la vente en ligne de jouets et accessoires pour adultes<\/a> et d\u2019\u00e9tiquettes et autocollants 100% personnalis\u00e9s pour enfants et professionnels, KissKiss, Stickerkid et Stickeryeti repr\u00e9sentent parfaitement les paris de la strat\u00e9gie d\u2019acquisition mise en place par Audacia.<\/span><\/p>\n

C\u00e9l\u00e9brant respectivement leurs 15, 20 et 10 ans en 2024<\/strong>, ces trois marques dont la croissance a \u00e9t\u00e9 boost\u00e9e par la p\u00e9riode Covid repr\u00e9sentent les investissements e-commerce os\u00e9s et innovants d\u2019Audacia au sein de soci\u00e9t\u00e9s actives dans des march\u00e9s de niche. Petit retour et \u00e9tat des lieux sur ces acquisitions, qui sont \u00e0 la base du business model d\u2019Audacia<\/a><\/span><\/span>.<\/span><\/p>\n

KissKiss, du e-shop local au leader suisse<\/span><\/h2>\n

Fond\u00e9e en 2009 en Valais, KissKiss est une boutique en ligne qui s\u2019est construite une notori\u00e9t\u00e9 au niveau local et r\u00e9gional. Premi\u00e8re marque acquise par Audacia en 2018<\/strong>, KissKiss a poursuivi son d\u00e9veloppement pour s\u2019imposer comme un leader en Suisse<\/strong>, sur un march\u00e9 de niche, fragment\u00e9 et sans trop de concurrence.<\/span><\/p>\n

Consolid\u00e9e en 2021 avec l\u2019acquisition de Joujou<\/a><\/span><\/span>, un autre sexshop en ligne actif principalement en Suisse romande, l\u2019activit\u00e9 de KissKiss continue de se d\u00e9velopper. Le but \u00e9tant de gagner en notori\u00e9t\u00e9 en Suisse al\u00e9manique et de s\u2019\u00e9tendre en dehors du territoire helv\u00e9tique, dans d\u2019autres march\u00e9s europ\u00e9ens.<\/span><\/p>\n

\"The<\/p>\n

Depuis sa cr\u00e9ation, KissKiss compte une augmentation de 182% de nouveaux clients et son assortiment s\u2019est garni de plus de 20% de nouvelles r\u00e9f\u00e9rences. Le catalogue actuel comprend pr\u00e8s de 9\u2019000 produits et quelque 300 marques qui participent pleinement \u00e0 l\u2019am\u00e9lioration du bien-\u00eatre sexuel des Suisses et Suissesses<\/strong>. Des 300 commandes journali\u00e8res avant l\u2019acquisition, KissKiss exp\u00e9die maintenant environ 700 colis quotidiennement, nombre qui peut m\u00eame atteindre les 2\u2019500 lors des grosses p\u00e9riodes.<\/span><\/p>\n

Sp\u00e9cialiste de la livraison rapide – au lendemain de la commande si celle-ci est effectu\u00e9e avant 17h – et ultra discr\u00e8te, KissKiss a sorti son premier sextoy maison en 2023<\/strong>. La KissKiss Collection va continuer de s\u2019agrandir en 2024, ann\u00e9e qui marque ses 15 ans. Tout au long de l\u2019ann\u00e9e, sa fid\u00e8le communaut\u00e9 coquine pourra b\u00e9n\u00e9ficier d\u2019offres exclusives, de concours et plein d\u2019autres surprises.<\/span><\/p>\n

\"The<\/p>\n

Stickerkid, un leader sur les march\u00e9s DACH<\/span><\/h2>\n

Cr\u00e9\u00e9e en 2004 en Suisse, Stickerkid est une marque qui produit et vend en ligne des \u00e9tiquettes personnalis\u00e9es de haute qualit\u00e9, innovantes et super pratiques pour les enfants<\/strong>. Malgr\u00e9 la concurrence du secteur, la soci\u00e9t\u00e9 s\u2019est principalement impos\u00e9e en Suisse et dans les march\u00e9s germanophones, en Allemagne et en Autriche.<\/span><\/p>\n

Avec des sites de production bas\u00e9s au c\u0153ur des Alpes suisses mais aussi aux Etats-Unis, Stickerkid exp\u00e9die ses \u00e9tiquettes pour enfants aux quatre coins du monde! La marque fun et cr\u00e9ative, qui a color\u00e9 la vie de plus d\u2019un million de familles depuis sa cr\u00e9ation, f\u00eate cette ann\u00e9e ses 20 ans<\/strong>. Et pour cet \u00e9v\u00e9nement, elle a d\u00fb faire peau neuve: site internet flambant neuf, nouveaux produits, fonctionnalit\u00e9s et options mais aussi op\u00e9rations marketing et communication sp\u00e9ciales.<\/span><\/p>\n

\"The<\/p>\n

Toujours ouverte aux changements et \u00e0 l\u2019aff\u00fbt des nouvelles tendances, Stickerkid met un point d\u2019honneur \u00e0 \u00e9couter sa client\u00e8le et leurs suggestions afin d\u2019am\u00e9liorer leurs produits, services et faire \u00e9voluer la plateforme<\/strong> selon les nouvelles habitudes de consommation en ligne. Forte d\u2019\u00e9quipements dernier cri et innovant constamment dans les processus d\u2019impression, Stickerkid a imprim\u00e9, en m2 d’\u00e9tiquettes, l\u2019\u00e9quivalent de 42 terrains de tennis en une ann\u00e9e.<\/span><\/p>\n

Stickeryeti, la communaut\u00e9 suisse comme tremplin<\/span><\/h2>\n

Sa petite s\u0153ur, Stickeryeti, est une marque sp\u00e9cialis\u00e9e dans l\u2019impression de stickers sur mesure pour tout type de professionnels<\/strong>: clubs de sports, associations, restaurants et toute autre entreprise d\u00e9sirant faire de l\u2019autocollant un outil de communication, un moyen de promotion, de d\u00e9coration ou encore de signalisation. Elle f\u00eate ses 10 ans en 2024<\/strong>.<\/span><\/p>\n

Avec 98% de client\u00e8le suisse, Stickeryeti peut se targuer de compter sur une communaut\u00e9 fid\u00e8le et engag\u00e9e sur les r\u00e9seaux sociaux o\u00f9 les clients professionnels partagent constamment leurs cr\u00e9ations et comment ils utilisent leurs stickers. Tatoueurs, artistes, g\u00e9rants de bars, restaurants ou h\u00f4tels ou encore agences de communication et festivals, tous cr\u00e9ent leurs propres stickers 100% personnalis\u00e9s pour communiquer, promouvoir leur marque ou simplement d\u00e9corer des espaces<\/strong>.<\/span><\/p>\n

\"The<\/p>\n

Aussi active sur d\u2019autres march\u00e9s germanophones et francophones dans lesquels elle souhaite davantage se d\u00e9velopper, Stickeryeti veut se servir de sa base suisse pour ouvrir d\u2019autres pays. Recherchant toujours l\u2019innovation et l’excellence dans la production Swiss Made<\/strong>, disposant d\u2019un parc machines de derni\u00e8re g\u00e9n\u00e9ration et proposant des solutions sur mesure en termes d\u2019autocollants pour tous les besoins des professionnels, Stickeryeti imprime l\u2019\u00e9quivalent de 32 terrains de tennis en m2 de stickers par ann\u00e9e.\u00a0<\/span><\/p>\n

La clef d\u2019un investissement e-commerce r\u00e9ussi: t\u00e2ches chronophage, p\u00f4le d\u2019expertise et r\u00e9duction des co\u00fbts<\/span><\/h2>\n

Quels sont les points communs dans l\u2019accompagnement de ces trois marques e-commerce composant le portefeuille Audacia? Les marques ont tout d\u2019abord pu exp\u00e9rimenter le m\u00eame march\u00e9: celui du e-commerce suisse. Les autres facteurs cl\u00e9s de r\u00e9ussite de ces investissements e-commerce r\u00e9sident dans l\u2019adoption d\u2019une strat\u00e9gie \u201cPlug and Play\u201d<\/a><\/span> efficace<\/strong>.<\/span><\/p>\n

La cr\u00e9ation d\u2019un \u201cp\u00f4le\u201d de comp\u00e9tences et la mutualisation de ressources<\/strong> dans certains domaines, g\u00e9n\u00e9raux ou propres \u00e0 l\u2019e-commerce, permet aux managers de chaque marque d\u2019\u00eatre soulag\u00e9s des t\u00e2ches administratives chronophages comme les ressources humaines, l\u2019administration et la finance et comptabilit\u00e9. Celles-ci sont confi\u00e9es \u00e0 un d\u00e9partement en commun au sein de la holding.<\/span><\/p>\n

D\u00e9charg\u00e9s de ces t\u00e2ches, les managers des marques se concentrent alors pleinement sur le rendement et le d\u00e9veloppement de leur business<\/strong>. Fonctionner de la sorte est une strat\u00e9gie plus efficace que si les soci\u00e9t\u00e9s \u00e9voluent individuellement et permet \u00e0 l\u2019ensemble du groupe de r\u00e9aliser des \u00e9conomies d\u2019\u00e9chelle. Les marques du portefeuille, rassembl\u00e9es dans des locaux communs, peuvent aussi b\u00e9n\u00e9ficier de synergies inter-entreprises, du partage de connaissances, de comp\u00e9tences et d\u2019exp\u00e9riences avec les autres soci\u00e9t\u00e9s.<\/span><\/p>\n

C\u2019est comme cela que se sont d\u00e9velopp\u00e9es KissKiss, Stickerkid et Stickeryeti apr\u00e8s leur acquisition. M\u00eame si les marques gardent des d\u00e9partements internes distincts, elles peuvent:<\/span><\/p>\n

– s\u2019appuyer sur une division transverse \u00e0 tout Audacia.<\/strong><\/span><\/p>\n

– tirer le meilleur du partage d\u2019expertise.<\/strong><\/span><\/p>\n

– et avoir acc\u00e8s \u00e0 des talents<\/strong> dans des domaines sp\u00e9cifiques.\u00a0<\/span><\/p>\n

En plus de r\u00e9duire certains co\u00fbts, les marques du portefeuille se donnent les moyens de grandir de fa\u00e7on optimale. Chose qu\u2019elles n\u2019auraient certainement pas pu r\u00e9aliser en \u00e9voluant individuellement et ind\u00e9pendamment du groupe.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    KissKiss, premi\u00e8re marque acquise par le groupe Audacia en 2018, Stickerkid et Stickeryeti, reprises en 2019, sont des exemples d\u2019investissement et d\u2019accompagnement e-commerce r\u00e9ussis. Sp\u00e9cialis\u00e9es respectivement dans la vente en ligne de jouets et accessoires pour adultes et d\u2019\u00e9tiquettes et autocollants 100% personnalis\u00e9s pour enfants et professionnels, KissKiss, Stickerkid et Stickeryeti repr\u00e9sentent parfaitement […]<\/p>\n","protected":false},"author":3,"featured_media":5843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[31,32,72],"tags":[],"class_list":["post-5841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce","category-finance-2"],"yoast_head":"\nInvestissements e-commerce r\u00e9ussis: les marques Audacia<\/title>\n<meta name=\"description\" content=\"Retour sur les investissements e-commerce r\u00e9ussis par Audacia: KissKiss, Stickerkid et Stickeryeti. 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