{"id":5515,"date":"2023-11-29T08:14:59","date_gmt":"2023-11-29T08:14:59","guid":{"rendered":"https:\/\/www.audacia.co\/?p=5515"},"modified":"2023-11-29T09:25:15","modified_gmt":"2023-11-29T09:25:15","slug":"le-business-des-arts-divinatoires-et-du-coaching-spirituel-en-ligne","status":"publish","type":"post","link":"https:\/\/www.audacia.co\/fr\/blog\/le-business-des-arts-divinatoires-et-du-coaching-spirituel-en-ligne\/","title":{"rendered":"Le business des arts divinatoires et du coaching spirituel en ligne"},"content":{"rendered":"

 <\/p>\n

 <\/p>\n

Acc\u00e9l\u00e9r\u00e9 par la crise sanitaire et la forte digitalisation des services, le recours aux arts divinatoires et au coaching de vie spirituelle a aussi explos\u00e9 en ligne. Petit point sur ce march\u00e9 de niche dans lequel Audacia a investi.\u00a0<\/span><\/em><\/p>\n

Les arts divinatoires, c\u2019est quoi?<\/span><\/h2>\n

La divination englobe des techniques utilis\u00e9es pour tenter de r\u00e9v\u00e9ler et expliquer des informations de diverses natures sur l\u2019avenir<\/strong>. Astrologie<\/strong>, tarologie<\/strong> ou chiromancie<\/strong>, toutes ces pratiques font partie des arts divinatoires. Existants depuis des millions d\u2019ann\u00e9es, les arts divinatoires regroupent toutes les m\u00e9thodes qui tentent d\u2019apporter, aux personnes qui consultent, des r\u00e9ponses aux probl\u00e8mes aussi bien sentimentaux que professionnels ou financiers.<\/span><\/p>\n

Souvent consid\u00e9r\u00e9es comme non-fond\u00e9es, ces \u201cparasciences\u201d peuvent souffrir d\u2019une efficacit\u00e9 non prouv\u00e9e scientifiquement. Pourtant, <\/span>l’int\u00e9r\u00eat pour les arts divinatoires<\/span><\/a><\/span><\/span>, surtout en ligne, se fait ressentir depuis des ann\u00e9es.<\/span><\/p>\n

Arts divinatoires et le coaching spirituel: un engouement certain<\/span><\/h2>\n

Au fil des ann\u00e9es, l\u2019int\u00e9r\u00eat pour les arts divinatoires est mont\u00e9 en fl\u00e8che, qu\u2019il s’agisse d\u2019abord de consultations physiques et, d\u00e9sormais, presque uniquement en ligne. Selon <\/span>une \u00e9tude fran\u00e7aise de l\u2019IFOP<\/span><\/a><\/span><\/span> r\u00e9alis\u00e9e en fin d\u2019ann\u00e9e 2020:<\/span>
\n<\/span><\/p>\n

– <\/b>58% des participants<\/strong> d\u00e9clarent croire \u00e0 au moins une discipline constituant les arts divinatoires.<\/span><\/p>\n

– <\/b>L\u2019astrologie est la m\u00e9thode qui rencontre le plus de succ\u00e8s<\/strong> devant, notamment, la chiromancie (la lecture dans les lignes de la main), la voyance, la num\u00e9rologie et la cartomancie.<\/span><\/p>\n

– <\/b>Plus d\u2019un quart des Fran\u00e7ais<\/strong> a d\u00e9j\u00e0 consult\u00e9 un(e) sp\u00e9cialiste au moins une fois dans sa vie.<\/span><\/p>\n

– Les <\/span>taux de consultation<\/strong> de voyance sont en nette hausse de 1986 \u00e0 2020.<\/span><\/p>\n

Estim\u00e9 \u00e0 2,1 milliards par le <\/span>New York Times<\/span><\/a><\/span><\/span> en 2019, le march\u00e9 am\u00e9ricain des arts divinatoires aurait maintenant pris l’ascenseur. Rien que pour l\u2019astrologie, le march\u00e9 mondial a \u00e9t\u00e9 \u00e9valu\u00e9 \u00e0 presque <\/span>13 milliards de dollars en 2021<\/a><\/span><\/span><\/strong> et devrait atteindre 23 milliards en 2031<\/strong>. Les entreprises de Venture Capital y voyaient d\u00e9j\u00e0 du potentiel avant la pand\u00e9mie. Depuis 2020, inutile de pr\u00e9ciser que les opportunit\u00e9s de business se sont d\u00e9cupl\u00e9es.<\/span><\/p>\n

 <\/p>\n

\"Chiffres<\/p>\n

 <\/p>\n

L\u2019explosion de la voyance et autres m\u00e9thodes de divination en ligne<\/span><\/h3>\n

Exit les boules de cristal, les cartes de tarot et autres tasses de caf\u00e9 vides des consultations en cabinet, <\/span>les arts divinatoires pratiqu\u00e9s en ligne ont explos\u00e9<\/span><\/a><\/span><\/span>. Pourquoi? Citons la position plus que centrale d\u2019internet qu\u2019a pris internet dans la soci\u00e9t\u00e9<\/strong> et le d\u00e9veloppement incessant de la digitalisation<\/strong> mais aussi les cons\u00e9quences psychologiques de la crise sanitaire du Covid-19<\/strong>.<\/span><\/p>\n

Astrologie, num\u00e9rologie ou interpr\u00e9tations des r\u00eaves, les consultations se sont d\u00e9multipli\u00e9es autant sur les applications mobiles que les sites sp\u00e9cialis\u00e9s<\/strong>. Que ce soit par t\u00e9l\u00e9phone, chat ou encore email, les personnes qui consultent ont d\u00e9sormais acc\u00e8s \u00e0 un large panel d\u2019experts pr\u00eats \u00e0 r\u00e9pondre \u00e0 leurs requ\u00eates. Apr\u00e8s une crise sanitaire mondiale et la d\u00e9gradation constante de l\u2019\u00e9tat mental des individus, les consommateurs cherchent la r\u00e9ponse et le r\u00e9confort dans ces sciences dites parall\u00e8les.<\/span><\/p>\n

\u00c0 l\u2019international, en guise d\u2019exemples post-pand\u00e9miques, citons la hausse du chiffre d\u2019affaires des <\/span>applications mobiles d\u2019astrologie<\/span><\/a><\/span><\/span> aux Etats-Unis, le <\/span>boom de la voyance en ligne<\/span><\/a><\/span><\/span> \u00e0 Hong-Kong et le ph\u00e9nom\u00e8ne des <\/span>cryptos-amulettes<\/span><\/a><\/span><\/span> en Tha\u00eflande qui t\u00e9moignent de l\u2019essor des arts divinatoires en ligne.<\/span><\/p>\n

Arts divinatoires: un march\u00e9 de niche dans lequel Audacia a investi<\/span><\/h2>\n

En 2020, Audacia a acquis la soci\u00e9t\u00e9 suisse Satina<\/strong> qui op\u00e8re deux plateformes de coaching de vie spirituelle leaders dans les march\u00e9s francophones et germanophones. Alexandre Bonvin<\/a><\/span><\/span>, fondateur et CEO d\u2019Audacia, a directement vu le potentiel nich\u00e9 dans ce secteur: \u201cla mise en relation d\u2019experts et de clients est une technologie qui peut \u00eatre export\u00e9e \u00e0 d\u2019autres domaines que ceux de la voyance ou d\u2019autres m\u00e9thodes de divination.\u201d<\/span><\/p>\n

 <\/p>\n

\"key<\/p>\n

 <\/p>\n

Pour l\u2019instant, le march\u00e9 des arts divinatoires en ligne a le vent en poupe. Les plateformes op\u00e9r\u00e9es par Satina se distinguent, elles, par le nombre et la qualit\u00e9 de leurs experts, leurs tarifs attractifs ainsi que leur capacit\u00e9 \u00e0 d\u00e9velopper des fonctionnalit\u00e9s avanc\u00e9es. Les diff\u00e9rents canaux de communication (chat, \u00e9crit ou t\u00e9l\u00e9phone) ainsi que la diversification dans les m\u00e9thodes de paiement sont d\u2019autres points forts de ces plateformes en ligne.<\/span><\/p>\n

\"Key<\/p>\n

 <\/p>\n

\u00c0 mi-chemin entre ph\u00e9nom\u00e8ne de mode, support psychologique ou volont\u00e9 de recherche et d\u00e9veloppement personnel, les arts divinatoires en ligne, que ce soit l\u2019astrologie, la voyance ou la tarologie, jouissent d\u2019un engouement certain qui ne devrait pas cesser d\u2019aussi t\u00f4t.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Acc\u00e9l\u00e9r\u00e9 par la crise sanitaire et la forte digitalisation des services, le recours aux arts divinatoires et au coaching de vie spirituelle a aussi explos\u00e9 en ligne. Petit point sur ce march\u00e9 de niche dans lequel Audacia a investi.\u00a0 Les arts divinatoires, c\u2019est quoi? La divination englobe des techniques utilis\u00e9es pour tenter de […]<\/p>\n","protected":false},"author":3,"featured_media":5516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[31,33,75],"tags":[],"class_list":["post-5515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital","category-etude-de-cas"],"yoast_head":"\nLe business des arts divinatoires et du coaching spirituel en ligne<\/title>\n<meta name=\"description\" content=\"Acc\u00e9l\u00e9r\u00e9 par la crise sanitaire et la forte digitalisation des services, les arts divinatoires et le coaching spirituel en ligne ont explos\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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