{"id":5080,"date":"2023-03-22T09:35:21","date_gmt":"2023-03-22T09:35:21","guid":{"rendered":"https:\/\/www.audacia.co\/?p=5080"},"modified":"2023-04-10T14:43:25","modified_gmt":"2023-04-10T14:43:25","slug":"acquisition-de-societes-e-commerce-le-coeur-de-la-strategie-audacia","status":"publish","type":"post","link":"https:\/\/www.audacia.co\/fr\/blog\/acquisition-de-societes-e-commerce-le-coeur-de-la-strategie-audacia\/","title":{"rendered":"Acquisition de soci\u00e9t\u00e9s e-commerce; le coeur de la strat\u00e9gie Audacia"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le business model d\u2019Audacia Group est bas\u00e9 sur <strong>l\u2019acquisition et la consolidation de soci\u00e9t\u00e9s e-commerce<\/strong>. En tant qu\u2019holding d\u2019investissement, Audacia acquiert, accompagne et d\u00e9veloppe de mani\u00e8re viable des entreprises\/marques <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.audacia.co\/fr\/blog\/comment-simplanter-dans-le-commerce-le-cas-daudacia-group\/\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a><\/span><\/span> prometteuses. Derri\u00e8re ce mod\u00e8le de private equity: <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.audacia.co\/fr\/blog\/alexandre-bonvin-cest-sans-doute-mon-esprit-curieux-qui-ma-pousse-a-me-lancer-dans-lentrepreneuriat\/\" target=\"_blank\" rel=\"noopener\">Alexandre Bonvin<\/a><\/span><\/span>, un entrepreneur suisse audacieux et ambitieux. Coup d&rsquo;oeil sur cette strat\u00e9gie d\u2019entreprise unique.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Acquisition de soci\u00e9t\u00e9s e-commerce et strat\u00e9gie de consolidation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Audacia acquiert et g\u00e8re des marques prometteuses sp\u00e9cialis\u00e9es dans l\u2019offre de produits ou services en ligne. Cette strat\u00e9gie <strong>\u201cbuy-and-build\u201d<\/strong> consiste \u00e0 acqu\u00e9rir, accompagner et faire grandir les marques, soit en les faisant devenir leader soit en renfor\u00e7ant leur position dominante dans leurs march\u00e9s. <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.audacia.co\/fr\/nos-marques\/\" target=\"_blank\" rel=\"noopener\">Le portefeuille Audacia<\/a><\/span><\/span> inclut notamment <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"http:\/\/www.kisskiss.ch\" target=\"_blank\" rel=\"noopener\">KissKiss<\/a><\/span><\/span>, <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.idealvoyance.ch\/\" target=\"_blank\" rel=\"noopener\">IdealVoyance<\/a><\/span><\/span>, <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.lafermeducbd.fr\/\" target=\"_blank\" rel=\"noopener\">La Ferme du CBD<\/a><\/span><\/span>, <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/sweetplaid.com\/\" target=\"_blank\" rel=\"noopener\">SweetPlaid<\/a><\/span><\/span> et <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.stickerkid.fr\/fr_fr\/\" target=\"_blank\" rel=\"noopener\">Stickerkid<\/a><\/span><\/span>.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/okyxhtWNZ4g\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mais qui est derri\u00e8re tout \u00e7a? <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"http:\/\/www.alexbonvin.com\" target=\"_blank\" rel=\"noopener\">Alexandre Bonvin<\/a><\/span><\/span>, fondateur et CEO d\u2019Audacia, est un sp\u00e9cialiste de private equity tomb\u00e9 amoureux de l\u2019e-commerce qui est maintenant bien implant\u00e9 dans le secteur. Toujours int\u00e9ress\u00e9 par <span style=\"text-decoration: underline;\"><span style=\"color: #3a1def; text-decoration: underline;\"><a style=\"color: #3a1def; text-decoration: underline;\" href=\"https:\/\/www.audacia.co\/fr\/blog\/pourquoi-ai-je-decide-dimplanter-mon-groupe-en-valais\/\" target=\"_blank\" rel=\"noopener\">le style de vie entrepreneurial<\/a><\/span><\/span>, il a eu l\u2019opportunit\u00e9 d\u2019acqu\u00e9rir sa premi\u00e8re marque, KissKiss, via un LBO en 2018. Apr\u00e8s cette premi\u00e8re acquisition, il a remarqu\u00e9 que beaucoup de synergies pouvaient avoir lieu entre les diff\u00e9rentes marques et que des \u00e9conomies d\u2019\u00e9chelle pouvaient \u00eatre r\u00e9alis\u00e9es en consolidant des soci\u00e9t\u00e9s dans le secteur de l&rsquo;e-commerce. R\u00e9partir les co\u00fbts fixes (RH, finance, etc\u2026) entre les diff\u00e9rentes entit\u00e9s constitue notamment un r\u00e9el avantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNotre objectif est d\u2019acqu\u00e9rir, de manager et de donner les moyens de grandir de mani\u00e8re p\u00e9renne aux entreprises du groupe. Le processus d\u2019int\u00e9gration est complexe mais nous avons dor\u00e9navant <strong>un syst\u00e8me plug-and-play<\/strong> qui nous permet d\u2019uniformiser les phases, de l\u2019acquisition \u00e0 l\u2019int\u00e9gration\u201d, explique Alexandre Bonvin. Audacia est un pur acteur e-commerce, que ce soit en termes de produits ou de services. \u00c0 l\u2019instar d\u2019autres fonds de private equity, Audacia d\u00e9tient 100% des parts des soci\u00e9t\u00e9s afin d\u2019avoir un plein contr\u00f4le sur les acquisitions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Acquisition de soci\u00e9t\u00e9s: quels sont les crit\u00e8res?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quels sont <strong>les crit\u00e8res les plus importants<\/strong> pour Alexandre et Audacia en termes de recherche et d\u2019acquisition des soci\u00e9t\u00e9s? Les principaux concernent <strong>l\u2019entreprise<\/strong> elle-m\u00eame, le <strong>march\u00e9<\/strong> mais aussi les <strong>personnes<\/strong> qui sont \u00e0 la t\u00eate des entreprises:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Une soci\u00e9t\u00e9 bas\u00e9e en Suisse ou en Europe<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Op\u00e9rant dans une industrie de niche (produit ou service, dans un domaine similaire ou diff\u00e9rent des autres entit\u00e9s acquises)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Active dans un march\u00e9 fragment\u00e9<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Avec des marges saines<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Une industrie avec du potentiel o\u00f9 la demande est pr\u00e9sente sur le long terme et la client\u00e8le est fid\u00e8le<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Une opportunit\u00e9 de travailler et faire grandir une marque propre, une soci\u00e9t\u00e9 avec un nom de marque d\u00e9j\u00e0 bien \u00e9tablie sur un march\u00e9<\/p>\n<p><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5109 size-large\" src=\"https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/criteres-acquisition-societe-audacia-546x1024.jpg\" alt=\"Les principaux crit\u00e8res d'acquisition d'une soci\u00e9t\u00e9 e-commerce selon le Business Model Audacia.\" width=\"546\" height=\"1024\" srcset=\"https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/criteres-acquisition-societe-audacia-546x1024.jpg 546w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/criteres-acquisition-societe-audacia-160x300.jpg 160w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/criteres-acquisition-societe-audacia-768x1440.jpg 768w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/criteres-acquisition-societe-audacia-576x1080.jpg 576w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/criteres-acquisition-societe-audacia.jpg 800w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\nAcquisition de soci\u00e9t\u00e9s: quelles sont les \u00e9tapes-cl\u00e9s?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il y a plusieurs \u00e9tapes \u00e0 prendre en compte dans l\u2019acquisition d\u2019une entreprise\/marque: de la <strong>recherche de la p\u00e9pite<\/strong> jusqu\u2019\u00e0 la <strong>n\u00e9gociation<\/strong> et la <strong>conclusion du deal<\/strong> en passant par <strong>l\u2019\u00e9tude de march\u00e9<\/strong>. Voici les principales \u00e9tapes d\u2019acquisition de marque chez Audacia:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Proc\u00e9der \u00e0 une veille pour trouver la perle rare, lorsque les fondateurs\/directeurs cherchent \u00e0 vendre leur soci\u00e9t\u00e9, les propositions peuvent arriver par elles-m\u00eames<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; R\u00e9aliser une macro-analyse du march\u00e9, sur son \u00e9tat et son potentiel de croissance<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Rencontrer le vendeur et r\u00e9aliser une due diligence \u00e0 propos de la situation de l\u2019entreprise en question<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Finaliser l\u2019offre et conduire des n\u00e9gociations bas\u00e9es sur la due diligence compl\u00e8te, en prenant en compte toutes les conditions n\u00e9cessaires (financi\u00e8res, l\u00e9gales, etc\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Conclure l\u2019affaire avec les signatures<\/p>\n<p><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5091 size-large\" src=\"https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/etapes-acquisition-societe-e-commerce-546x1024.jpg\" alt=\"Les \u00e9tapes cl\u00e9s pour l'acquisition d'une soci\u00e9t\u00e9 e-commerce selon Audacia Group.\" width=\"546\" height=\"1024\" srcset=\"https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/etapes-acquisition-societe-e-commerce-546x1024.jpg 546w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/etapes-acquisition-societe-e-commerce-160x300.jpg 160w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/etapes-acquisition-societe-e-commerce-768x1440.jpg 768w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/etapes-acquisition-societe-e-commerce-576x1080.jpg 576w, https:\/\/www.audacia.co\/wp-content\/uploads\/2023\/03\/etapes-acquisition-societe-e-commerce.jpg 800w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nC\u2019est \u00e0 ce moment que commence le vrai travail <strong>de la phase d\u2019int\u00e9gration<\/strong>. M\u00eame si cette p\u00e9riode est propice au change management, les \u00e9quipes d\u2019Audacia essaient de ne pas modifier tous les processus internes d\u2019une soci\u00e9t\u00e9 afin d\u2019assurer une int\u00e9gration sans encombre au groupe. Le but est de pr\u00e9server les bonnes proc\u00e9dures et les comp\u00e9tences tout en int\u00e9grant l\u2019entit\u00e9 au sein de la structure Audacia. Racheter une entreprise c\u2019est aussi racheter des comp\u00e9tences qu\u2019il faut savoir sauvegarder. En fin de compte, le CEO\/directeur de chaque soci\u00e9t\u00e9 acquise doit pouvoir se d\u00e9barrasser des t\u00e2ches administratives, comme les RH et la comptabilit\u00e9, pour se concentrer davantage sur le d\u00e9veloppement commercial avec la croissance des revenus et la r\u00e9duction des co\u00fbts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Soci\u00e9t\u00e9 d\u2019e-commerce \u00e0 vendre? Audacia est l\u00e0!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vous \u00eates fondateur ou directeur d&rsquo;entreprise et souhaitez vendre votre soci\u00e9t\u00e9 e-commerce? Audacia est \u00e0 l&rsquo;aff\u00fbt! Si vous pensez que votre business remplit les crit\u00e8res d&rsquo;acquisition d\u2019Audacia, n\u2019h\u00e9sitez pas \u00e0 nous contacter.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary\" href=\"https:\/\/www.audacia.co\/fr\/contact\/\" target=\"_blank\" rel=\"noopener\">Laissez-nous un message !<\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Audacia Group est un <strong>agr\u00e9gateur de soci\u00e9t\u00e9s e-commerce<\/strong>, une compagnie de private equity avec une vision \u00e0 long terme. Notre objectif permanent est <strong>de racheter, construire et d\u00e9tenir<\/strong> dans le but de faire d\u2019Audacia <strong>un point de r\u00e9f\u00e9rence dans l\u2019industrie suisse de l\u2019e-commerce<\/strong>. Rejoindre Audacia Group permettra \u00e0 votre marque d&rsquo;avoir acc\u00e8s \u00e0 un p\u00f4le de ressources communes, d\u2019atteindre son vrai potentiel et de s\u2019\u00e9tablir comme un leader sur son march\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Le business model d\u2019Audacia Group est bas\u00e9 sur l\u2019acquisition et la consolidation de soci\u00e9t\u00e9s e-commerce. En tant qu\u2019holding d\u2019investissement, Audacia acquiert, accompagne et d\u00e9veloppe de mani\u00e8re viable des entreprises\/marques e-commerce prometteuses. Derri\u00e8re ce mod\u00e8le de private equity: Alexandre Bonvin, un entrepreneur suisse audacieux et ambitieux. Coup d&rsquo;oeil sur cette strat\u00e9gie d\u2019entreprise unique. Acquisition [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[31,32,72],"tags":[],"class_list":["post-5080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce","category-finance-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acquisition de soci\u00e9t\u00e9s e-commerce; le coeur de la strat\u00e9gie Audacia<\/title>\n<meta name=\"description\" content=\"&nbsp; &nbsp; Le business model d\u2019Audacia Group est bas\u00e9 sur l\u2019acquisition et la consolidation de soci\u00e9t\u00e9s e-commerce. 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