{"id":2678,"date":"2021-08-31T07:18:28","date_gmt":"2021-08-31T07:18:28","guid":{"rendered":"https:\/\/www.audacia.co\/?p=2678"},"modified":"2022-10-31T12:29:05","modified_gmt":"2022-10-31T12:29:05","slug":"audacia-un-groupe-a-la-presence-et-aux-ambitions-internationales","status":"publish","type":"post","link":"https:\/\/www.audacia.co\/fr\/blog\/audacia-un-groupe-a-la-presence-et-aux-ambitions-internationales\/","title":{"rendered":"Audacia, un groupe \u00e0 la pr\u00e9sence et aux ambitions internationales"},"content":{"rendered":"

 <\/p>\n

 <\/p>\n

Que ce soit par le biais des soci\u00e9t\u00e9s de son portefeuille qui sont actives dans de nombreux pays mais \u00e9galement de par les nombreux collaborateurs localis\u00e9s aux quatre coins du globe, Audacia Group, bien que bas\u00e9 en Suisse, affiche un fort caract\u00e8re international.<\/p>\n

Des produits et services disponibles dans plus de 20 pays<\/h2>\n

Les deux sites de vente en ligne d\u2019autocollants personnalisables Stickerkid<\/a><\/span><\/span> et Stickeryeti<\/a><\/span><\/span> livrent leurs produits dans plusieurs pays. Chez Stickeryeti<\/a><\/span><\/span>, la grande majorit\u00e9 des commandes provient de Suisse mais les envois se font aussi \u00e0 destination des Etats-Unis, d\u2019Allemagne, de France et d\u2019Autriche notamment. Chez Stickerkid<\/a><\/span><\/span>, en revanche, l\u2019\u00e9ventail est plus large. M\u00eame si les principaux clients restent l\u2019Allemagne, la Suisse et les pays limitrophes, la marque est aussi active sur les march\u00e9s nord-am\u00e9ricains gr\u00e2ce \u00e0 sa franchise aux Etats-Unis. Elle exp\u00e9die \u00e9galement ses produits en Asie, essentiellement \u00e0 Hong-Kong et \u00e0 Singapour.
\nLes soci\u00e9t\u00e9s de coaching de vie spirituelle plus r\u00e9cemment acquises par le groupe, IdealVoyance<\/a><\/span><\/span> et Manticus<\/a><\/span><\/span>, sont actives sur les march\u00e9s francophone et germanophone. IdealVoyance couvre la France, la Belgique, la Suisse, le Luxembourg et le Canada alors que son pendant germanique op\u00e8re en Allemagne, en Autriche, en Suisse, au Luxembourg et au Liechtenstein. Chez KissKiss.ch<\/a><\/span><\/span>, premi\u00e8re soci\u00e9t\u00e9 acquise par Audacia Group, m\u00eame si le march\u00e9 principal concerne la Suisse, certains produits sont aussi exp\u00e9di\u00e9s dans d\u2019autres pays d\u2019Europe, en France et en Allemagne, et m\u00eame au-del\u00e0, aux Etats-Unis et au Canada.<\/p>\n

Freelancers et employ\u00e9s \u00e0 distance<\/h2>\n

Audacia c\u2019est aussi plusieurs freelancers et des employ\u00e9s travaillant \u00e0 distance, principalement dans les secteurs IT et Marketing. De nombreux d\u00e9veloppeurs se situent \u00e0 l\u2019\u00e9tranger, aux quatre coins de l\u2019Europe, en Afrique et en Asie. \u00ab\u00a0\u00catre en mesure de recruter du personnel \u00e0 distance nous am\u00e8ne de la flexibilit\u00e9, de la diversit\u00e9 et nous permet aussi de former nos \u00e9quipes plus rapidement\u00a0\u00bb, indique Andrew Zappella, CTO d\u2019Audacia Group.
\nPlusieurs collaborateurs marketing op\u00e8rent notamment depuis le Royaume-Uni, la Roumanie et l\u2019Ukraine pour les traductions, le Community Management et l\u2019email marketing. Chez Stickerkid, une marque ax\u00e9e sur des produits pour enfants, ce sont principalement des m\u00e8res de famille qui occupent ces postes. Pour Anne Thomas, CMO d\u2019Audacia Group, le fait d\u2019avoir une structure d\u2019\u00e9quipe autant locale qu\u2019internationale est un r\u00e9el avantage: \u00ab\u00a0Ce syst\u00e8me hybride permet une compl\u00e9mentarit\u00e9 dans les profils et les comp\u00e9tences des collaborateurs. Nous pouvons non seulement nous appuyer sur des talents locaux mais \u00e9galement embaucher des profils internationaux qu\u2019on ne retrouverait pas ici.\u00a0\u00bb<\/p>\n

Heida: la solution de l’internationalisation<\/h2>\n

En octobre 2020, Audacia a cr\u00e9\u00e9 la soci\u00e9t\u00e9 Heida sp\u00e9cialis\u00e9e dans le support client. Bas\u00e9e \u00e0 D\u00fcsseldorf, elle vise \u00e0 soutenir les ambitions internationales du groupe en offrant aux entit\u00e9s un service client\u00e8le de qualit\u00e9 premium. \u00ab\u00a0Heida permet \u00e0 Audacia d\u2019avoir un pied en Allemagne, un pays qui constitue une localisation strat\u00e9gique au milieu du continent et qui repr\u00e9sente \u00e9galement le plus gros march\u00e9 d\u2019e-commerce en Europe\u00a0\u00bb, explique Falko Piguet, directeur g\u00e9n\u00e9ral d\u2019Heida. \u00ab\u00a0L\u2019id\u00e9e est de cr\u00e9er un centre de comp\u00e9tences pour le service \u00e0 la client\u00e8le et d\u2019utiliser ces ressources afin de soutenir les soci\u00e9t\u00e9s du groupe dans le d\u00e9ploiement de leur service client de mani\u00e8re la plus optimale et la plus internationale possible.\u00a0\u00bb
\nPour Alexandre Bonvin<\/a><\/span><\/span>, CEO d\u2019Audacia Group, le d\u00e9veloppement \u00e0 l\u2019international reste d\u2019ailleurs une des principales priorit\u00e9s de l\u2019entreprise: \u00ab\u00a0Apr\u00e8s cette crise du Covid, il s\u2019agit de continuer \u00e0 d\u00e9velopper la croissance g\u00e9ographique du groupe en int\u00e9grant de nouveaux pays et en \u00e9tendant notre position dans des march\u00e9s majeurs comme les Etats-Unis et l\u2019Asie\u00a0\u00bb. De grandes ambitions donc pour les ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Que ce soit par ses soci\u00e9t\u00e9s, par l’emplacement de ses collaborateurs ou ses ambitions, Audacia est un groupe port\u00e9 vers l’international.<\/p>\n","protected":false},"author":3,"featured_media":2675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33,32],"tags":[],"class_list":["post-2678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-e-commerce"],"yoast_head":"\nAudacia, la pr\u00e9sence et les ambitions d'un groupe international<\/title>\n<meta name=\"description\" content=\"Que ce soit par ses soci\u00e9t\u00e9s, par l'emplacement de ses collaborateurs ou ses ambitions, Audacia est un groupe port\u00e9 vers l'international.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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